Legal Framework
Please note that some key aspects of this brand guide also have a legal background. Vossloh Rolling Stock and their employees are legally obliged to adhere to certain rules. This applies in particular to the following three key rules for the use of our brand name Vossloh Rolling Stock, which must be observed:
Always
Always use the complete Vossloh Rolling Stock logo, that is the combination of the word mark Vossloh Rolling Stock and the figurative mark. The use of the word mark Vossloh Rolling Stock without the figurative mark is generally not allowed. In contrast, the figurative mark can also be used without the word mark Vossloh Rolling Stock.
Only
Only use the word mark Vossloh Rolling Stock without the figurative mark under the following two conditions both of which must be met:
Use of the logo is impossible (e.g., within e-mail subjects or body text), or indication of the full company name Vossloh Rolling Stock GmbH is required by law (e.g., within the e-mail signature or imprint).
The logo, that is the combination of the word mark Vossloh Rolling Stock and the figurative mark, is placed nearby and can be seen by the reader at the same time (e.g., within the e-mail signature or letterhead).
Never
Never make any changes or modifications to the word mark Vossloh Rolling Stock, the figurative mark or the logo.
For example:
Never use abbreviated versions such as Vossloh.
Never use a different colouring than that provided for in this Brand Guide; in particular, the logo must always be displayed in Pine or Future Yellow.
Never use old versions such as Vossloh Locomotives or the old Vossloh mover logo; please do not even hand out or otherwise use pictures of locomotives with the old logo.
If you feel you are forced to deviate from these rules, please note that approval from Marketing and Legal must be obtained beforehand.
Please be aware that any failure to comply with these rules may cause serious damage and may result in legal claims not only against Vossloh Rolling Stock but also against you personally. Vossloh Rolling Stock hereby reserves the right to claim compensation for all damages it suffers as a result of non-compliance with these rules.
Here are some basic examples for correct use and misuse.
Further examples can be found in the chapters Verbal Identity/Brand Name and Basic Elements/Logo
Correct Use:
Misuse:
Incomplete company name
Company name in one row
No figurative mark in logo
Incomplete company name
Old company logo