Our brand color palette is one of the core aspects of our visual identity, helping us stand out and strenghten our image: As a company with 150 years of experience we are fundamentally reliable and trustworthy, but also focused on being highly innovative with all our products and service. This balance between tradition and innovation is expressed in the palette and conveys our aim to push the boundaries of sustainability, every day.
The brand appearance is primarily using the colors Pine, Tech Grey and always a splash of Future Yellow. Keep in mind to not overuse the Future Yellow, as it’s only meant to be used as a highlight color. Hierarchically, Pine needs to be the more dominating color on the layout, used for headlines or backgrounds etc.
The green and grey tints are free to be used in infographics, charts, or applications with more than one element to highlight.
Combination Rules
Future Yellow can be used on type, when the image is dark or background is dark enough, like when using Pine or Tech Grey.
Text set in Pine needs to be on brighter backgrounds, the darkest background color allowed is 40% Pine.
Future Yellow should always be printed in Pantone for best color experience. Rarely, Future Yellow can be printed in CMYK when Pantone is not possible.
Future Yellow will only be used as a background color on special occasions.
Future Yellow is always only used as a splash of color, highlighting important information.
Make sure there is enough contrast betweeen text and background.
Future Yellow or Tech Grey is never used as text on brighter backgrounds, like 20% Tech Grey.
Vossloh Rolling Stock Color Values
HEX
RGB
CMYK
PMS-C
PMS-U
RAL
HEX#1d6d5e
RGB29/109/94
CMYK100/00/48/28
PMS-C336C
PMS-U328U
RAL6026
HEX#4A8A7E
RGB74/138/126
CMYK72/27/52/10
PMS-C–
PMS-U–
RAL–
HEX#77A79E
RGB119/167/158
CMYK57/19/40/03
PMS-C–
PMS-U–
RAL–
HEX#A5C5BF
RGB165/197/191
CMYK41/12/27/00
PMS-C–
PMS-U–
RAL–
HEX#D2E2DF
RGB210/226/223
CMYK22/05/14/00
PMS-C–
PMS-U–
RAL–
HEX#A5B4A1
RGB165/180/161
CMYK23/10/20/00
PMS-C5645C
PMS-U5665U
RAL7035
HEX#D2DAD0
RGB210/218/206
CMYK14/06/12/00
PMS-C–
PMS-U–
RAL–
HEX#E1E6E0
RGB225/230/224
CMYK09/04/08/00
PMS-C–
PMS-U–
RAL–
HEX#F0F2EF
RGB240/242/239
CMYK05/02/04/00
PMS-C–
PMS-U–
RAL–
HEX#DAF811
RGB218/248/17
CMYK10/00/70/00
PMS-C809C
PMS-U809U
RAL1016
Vossloh Rolling Stock Modula Accent Color Values
HEX
RGB
CMYK
PMS-C
PMS-U
RAL
HEX#4ACC9A
RGB74/204/154
CMYK60/00/40/00
PMS-C3375C
PMS-U3375U
RAL–
HEX#94E0C5
RGB148/224/197
CMYK20/00/20/00
PMS-C2253C
PMS-U2253U
RAL–
HEX#51D6E7
RGB81/214/231
CMYK47/00/03/00
PMS-C2197C
PMS-U2197U
RAL–
